If you're looking for ways to expand your business, you may have tried a variety of different forms of advertising, with mixed results. Your marketplace may be particularly competitive and you may feel as if you are spending a large budget each month with returns that are difficult to quantify. Perhaps it is time for you to think outside of the box, to look at some of your existing assets and to incorporate them into a new campaign. What should you be looking at, in order to get in front of your competition?
If your small business owns a fleet of vehicles, or even if you only have a single car or van to your name, you should consider putting them to use to help with your marketing. In other words, you really need to look at vehicle branding as a positive way to spread your name.
Modern Day Signwriting
In essence, this is not new as people have been "signwriting" messages onto the side of vehicles for generations now. However, technology now allows you to wrap your vehicle with any type of message or imagery you could imagine.
You will be converting your company's transportation into mobile billboards that will spell out your marketing offer each and every day. This is more than just a moving advert, however, as it says a great deal for your brand identity.
When people see a vehicle with your logo and design on it, they immediately make a positive assumption about your business. They're likely to trust your operation more, because this type of advertising promotes you as a serious and well established organisation. It also shows that you have authority in your industry and are someone they should talk to, to help with their problems. They're likely to respect your knowledge even more and listen to you as an authority, which in turn should lead to an increase in sales.
Vehicle branding is very cost-effective when compared to other forms of marketing in the public eye. It's far less costly, for example, than a billboard advertising campaign.
It's important to remember that each vehicle in your fleet is a brand ambassador for you and you should only consider this solution if you have vehicles that are generally in good shape. Vinyl wraps can cover a lot, but they just won't look good on a vehicle that needs some repair, has some form of exterior damage, or has generally seen its better days.
Coming up with Your Design
Be creative when you are coming up with a design for your vehicle branding and have a word with experts in this field. Make sure that you link your mobile messaging to your website and your blog with easy-to-remember details, so that people can get in touch with you and buy your products.Share